Food For Health Alliance
Wireframe • UX • IA
project overview.
Food for Health Alliance (formerly Obesity Policy Coalition) is a leading policy and advocacy voice working to improve diets and prevent overweight and obesity in Australia. I led the effort to restructure the site's information architecture, collaborating closely with the UI designer to contemporize the site's style for an enhanced audience fit.
challenge.
Establish a user-friendly environment conducive to easy information absorption. Additionally, design a dedicated section to prominently display the organization latest updates, ensuring users can access the most current information seamlessly.
organizing information within digital products clearly and logically.
To shape the website's information architecture, I delved into understanding the unique goals of users and the overarching business objectives. These insights became my compass, steering the redesign of the homepage and the deliberate positioning of content boxes. By prioritizing information based on its importance, I aimed to orchestrate a seamless, personalized navigation experience that resonates with both users and business aspirations.
view the full live site HERE.