Empathize
design thinking process.
Competitive Research
User Research
User Analysis
Prototype
Wireframes
Prototype
Define
User Persona
User Journey
Test
Usability Testing
A/B Testing
Preference Testing
Ideate
Task Analysis
User Flow
Information Architect
Refine
Refine Design

digging into the problem at hand.
Based on my interview and survey results with a group of photographers, the majority of the interviewer expressed that they would like to spend more time on taking photo, and more than 32% of photographers are not satisfied with their current work flow, while more than 90% of the interviewer encounter difficulties while receiving instructions and criteria from client.
harnessing data to uncover effective solutions
I highlight Xpert's personalized matching function that empowers users to find their ideal projects. This integrated platform also provides industry news, while offering step-by-step support for photographers and clients. This streamlined communication and hassle-free environment ensure optimal project performance.


assessing usability test outcomes to improve user experience.
Employing an affinity map, I organized the feedback gathered from participants. Overall, the response indicated satisfaction with the app concept, with a prevalent trend of positive comments. Constructive criticism was also invaluable, prompting a reevaluation to enhance the final project.





