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Xpert   

Wireframe • UX/ UI Design • IA • Research 

A multifunction mobile app that connects clients and photographers to maximize sales performance through offering visual marketing solutions.

project overview.       

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Empathize

design thinking process.     

Competitive Research

User Research

User Analysis

Prototype

Wireframes 

Prototype

Define

User Persona

User Journey

Test

Usability Testing

A/B Testing

Preference Testing

 

Ideate

Task Analysis

User Flow

Information Architect

Refine

Refine Design

 

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digging into the problem at hand.    

Based on my interview and survey results with a group of photographers, the majority of the interviewer expressed that they would like to spend more time on taking photo, and more than 32% of photographers are not satisfied with their current work flow, while more than 90% of the interviewer encounter difficulties while receiving instructions and criteria from client.

harnessing data to uncover effective solutions

I highlight Xpert's personalized matching function that empowers users to find their ideal projects. This integrated platform also provides industry news, while offering step-by-step support for photographers and clients. This streamlined communication and hassle-free environment ensure optimal project performance.

 

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assessing usability test outcomes to improve user experience.      

Employing an affinity map, I organized the feedback gathered from participants. Overall, the response indicated satisfaction with the app concept, with a prevalent trend of positive comments. Constructive criticism was also invaluable, prompting a reevaluation to enhance the final project.

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